There are so many ways to use video in your day-to-day business operations.
When business owners think about beginning to utilize video in their business, the obvious thoughts are creating commercials or promotional videos . These ARE great uses of video, but there is so much more video can do for you.
Saving Time
Business owners have so much on their plate - actually doing the thing that their business offers, business administration and marketing! One of the best uses of video is using it to save you time. Let’s walk through just a few ways video can save you time!
Phone Consults
Is a large part of your business making phone calls? Do you nail the call every time or sometimes get off the phone and think that you could have done so much better. Do you book your clients during the call? Do you make a sale during the call?
How much time does each call take to schedule it (potentially re-schedule it), mark it in your calendar, work all your calls around your other tasks???
Instead, take your phone script and make it into a short video clip! Your message will be perfect - every single time. Your clients will be impressed by the modern approach and your professionalism. Think of all the time you will save! With the click of a button, your phone calls, your scheduling and re-scheduling, etc. will evaporate!
Internal Videos
If your business has employees, internal videos are such a great investment. Employees don’t last forever and when a new employee is on-boarded, you will find yourself saying the same thing over and over again. Make a video explaining processes and procedures/job duties. This also acts as a way to make sure you cover everything that you need to cover and don’t forget to include important information.
Customer Service
I’ve heard from so many different business owners that their clients have a hard time figuring out how to actual interact with their website.
“We get so many e-mails asking us how to buy our products…. I don’t know how to make it any easier!”
Make a quick tutorial video explaining the actual buying process! Hint - sprinkle a little product placement to hopefully upsell and guarantee the buyer actual completes the purchase!
This are just three quick examples of how video can save you time, but the options are endless!