We all know that video is one of the best way to reach consumers out there, but where to begin?
When a potential client reaches your website, you want them to:
Stay on your website and learn what you offer
Feel an emotional attachment to your product
Contact you or make a purchase
Video can definitely assist with all of these things! Bounce rates are decreased by as much as 34%, just by having a video on your site!
Types of Videos
Brand Message Video
This is the most important video to invest in. A brand message video showcases your product and the people behind it with a 1.5 to 3 minute video. This is your time to shine and to show your clients all about what makes your company different (better!) then your competition!
You will feature your brand message video on your website and on social media accounts.
Check out these Brand Message videos created by Emerald Fox:
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After watching a brand message video, your clients won’t just want anybody for your products/services - they’ll NEED you!
Promotional Videos
A promo video is a shorter, 30 second-ish video whose goal is to drive visitors to your website. A promo video can be a more generic video about your brand or to share news about a new product or service or explain a new deal you have going on!
You can feature your promo video in google ads, facebook ads, Youtube ads, etc. as well as your social media accounts or do share quick information when a longer video is inappropriate.
Check out this promo video:
Testimonial Videos
A testimonial video goes above and beyond a typical review. We all understand the importance of online, positive reviews, but a testimonial video goes one step further, showing your potential clients real, authentic and genuine opinions from your previous clients. Testimonials help show your clients that you can be trusted, that your previous clients LOVED your work and can be the push to get them to reach out!
If you are selling something that is high-cost and/or high-risk, testimonial videos are SOOO important. Luxury products, luxury vacations, chiropractors, lasik eye surgeons, etc!
Testimonial videos should also be featured on your website home page! These are great to share on social media accounts as well!
Videos are TOO much work
At Emerald Fox Productions, we understand that videos are, indeed, a lot of work. What will you talk about? Where will the video take place? How will I look good enough in front of the camera to persuade anyone to purchase from me???
We don’t just show up with a camera. We are a full service video company, from pre-conception to the final delivery of your product. This means we help you discover the best use of video marketing for your business, develop a plan and write the script!
We also plan logistics for the entire thing and focus on showcasing the most-confident version of you! We have a hair and make-up team that will come to your office to help make you and your team look absolutely amazing on camera! During production, Annette will make sure that stray hairs are in the right place, that your toes are pointed the right way and that you are looking in the right direction, etc!
For a free consultation on how video can help your business succeed, contact us here: Contact Us